Book literature review Essay Example | Topics and Well Written Essays - 1500 words

Book literature review - Essay Example he gives in his book are truly awe inspiring. The entrepreneurial group functions as a venture capital company, penetrating into sectors including telecom (mobile telephony), travel and tourism, financial services (banking and insurance), transportation (airline), social and environment, music (most of all!) and other media related – media, publishing and also retailing. The business is spread across the globe with operations in Africa, Asia, Europe, United States, Canada etc. The core idea is to leverage the brand Virgin. The group does not own all businesses by itself fully and each of these businesses operates as a separate entity with the owner holding varied interest positions. The book covers over a 300 pages, and is partitioned into 8 areas – these eight sections cover each of the basic building blocks that put life in to the business, namely, People; Brand; Delivery; Learning from Mistakes and Setbacks; Innovation; Entrepreneurs and Leadership; and lastly, Social Responsibility. The book is about how Sir Richard Branson, as a leader of the vessel carried it into the sea. All points of views presented are from his own experiences and it never talks about the approach that â€Å"one size fits all†. So, all in all, we can say this book is about leadership and the motivation to march forward, expand the business portfolio - geographically and the product offering wise. People - In the analysis we will apply all these chapters and what Richard Branson has encapsulated in his books to his very own organization. To start off with, people who are an important resource of the organization and without whom the business is just closed walls. Thus, at Virgin the environment is full of life; like all organizations Virgin Group employees people that are intelligent. One of the focus is on increasing worker participation and motivation by developing a sense of responsibility and ownership amongst themselves – parties, fun